Catrin Sieber

User Experience Design & Visual Design

An elegant summary of a problem – Pattern

Development of generic pattern that improve the usability of all digital products and ensure a coherent user experience regardless which digital product, device in which context is used. Within the creative direction I was responsible for the concept and design of pattern for checkout, shopping cart and notifications. Major goals of the patterns were:

- make it simple to reuse design & code created

- ensure consistency

- reduce the duration of implementation

  • Role: Research, Benchmarking, Competitive market analysis, Analysis of target groups, User Workshop, Concept Development, Process Modelling with Wireflows and Wireframes, Dokumentation, User Testing
  • Client: Deutsche Telekom AG, Products & Innovations
  • Year: 2012-13

Project 03a
No matter which device is used complementary or simultaneously
Project 03b
Pattern Process